Privacy policy

Last updated: July 31, 2026

DOS | HERMANOS operates this store and website to provide customers with a curated shopping experience. The company is powered by Shopify. This Privacy Policy describes how personal information is collected, used, and disclosed when visiting, using, or making purchases through the Services, when communicating with the company, or when subscribing to receive text messages from the company. If there is a conflict between the Terms of Service and this Privacy Policy, the Privacy Policy controls regarding personal information collection and disclosure.

Personal Information We Collect or Process

"Personal information" refers to information identifying or reasonably linkable to an individual. The company may collect or process the following categories depending on how customers interact with Services and their location:

Contact details including name, address, billing and shipping addresses, phone number, and email
Financial information including credit card, debit card, and financial account numbers
Account information including username, password, security questions, preferences and settings
Transaction information including viewed, cart, wishlist, and purchased items
Communications with us from customer support inquiries
Device information including device, browser, network connection details, IP address, and unique identifiers
Usage information regarding interaction and navigation with Services, including cart and checkout activity captured through cookies as described below

Personal Information Sources

The company collects personal information from:

Direct collection when creating accounts, using Services, communicating with us, or signing up for text messages
Automatic collection through devices and cookies
Service providers engaged for technology enablement
Partners or other third parties

How We Use Your Personal Information

Personal information may be used for:

Providing, tailoring, and improving Services including processing payments, fulfilling orders, remembering preferences, creating customized shopping experiences, and facilitating returns
Marketing and advertising through email, text message, postal mail, and online advertisements based on previous activity
Security and fraud prevention including account authentication, detecting fraudulent activity, and protecting public safety
Communicating with customers through customer support and business relationship maintenance
Legal reasons including compliance with law and responding to legal process

Text Messaging (SMS) Program

If a customer provides a phone number and opts in to receive text messages, DOS | HERMANOS uses that phone number to send marketing and transactional text messages, including welcome messages, promotional offers, and cart reminder messages. Message frequency varies. Message and data rates may apply. Customers may opt out at any time by replying STOP, or get help by replying HELP, to any text message received, or by contacting us using the details in the Contact section below. Phone numbers collected for this program are shared only with the service providers we use to operate the text messaging program (such as our SMS/email marketing platform and telecom carriers) and are not sold. Full terms governing this program are available in our Mobile Terms of Service.

Abandoned cart text messages: DOS | HERMANOS's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message to customers who have opted in to receive text messages from us.

How We Disclose Personal Information

The company may disclose personal information to:

Shopify, vendors, and service providers performing services like payment processing, data analytics, customer support, and fulfillment
Business and marketing partners for personalized advertising services
Third parties when directed, requested, or consented to by customers
Affiliates and corporate group members
Business transaction scenarios like mergers or bankruptcy

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Customers may opt-out of targeted advertising and data sharing here.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about access and usage to provide and improve Services. Information submitted may be transmitted to Shopify and third parties located outside the customer's country. Shopify uses certain enhanced features incorporating data from interactions with the store, other merchants, and Shopify. Shopify is responsible for processing personal information for these purposes. More information is available at the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to third-party websites. Customers should review privacy policies of these sites. The company is not responsible for privacy or security of linked sites. Information shared on public or semi-public venues may be viewable by other users without limitations on use.

Children's Data

The Services are not intended for children, and the company does not knowingly collect personal information about children under the age of majority. Parents or guardians may contact the company to request deletion of a child's personal information. As of the policy's effective date, the company has no actual knowledge of "sharing" or "selling" personal information of individuals under 16 years.

Security and Retention of Your Information

No security measures are perfect or impenetrable. Information in transit may not be secure. Customers should not use unsecure channels for sensitive communication. Retention duration depends on factors including account maintenance needs, legal obligations, dispute resolution, and contract enforcement.

Your Rights and Choices

Depending on location, customers may have some or all of these rights, though they are not absolute:

Right to Access/Know: Request access to held personal information
Right to Delete: Request deletion of maintained personal information
Right to Correct: Request correction of inaccurate personal information
Right of Portability: Receive a copy of held personal information and request transfer to third parties
Right to Opt out of Sale or Sharing for Targeted Advertising: Opt out as defined in applicable privacy laws, exercisable here

The company recognizes Global Privacy Control opt-out preference signals. Customers may manage communication preferences by using unsubscribe options in promotional emails, or by replying STOP to any text message. Non-promotional emails about accounts or orders will continue.

Customers may exercise rights by contacting the company using provided details. The company will not discriminate for exercising rights. Identity verification may be required. Authorized agents may make requests with proper authorization proof.

Complaints

Customers with complaints should contact the company using provided details. Depending on location, customers may appeal decisions or lodge complaints with local data protection authorities.

International Transfers

Personal information may be transferred, stored, and processed outside the customer's country. For transfers outside the European Economic Area or United Kingdom, the company relies on recognized mechanisms like the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the destination country has adequate protection determinations.

Changes to This Privacy Policy

The company may update this Privacy Policy to reflect practice changes or operational, legal, or regulatory reasons. Revised policies will be posted with updated "Last updated" dates and required notice.